Marketing is a process for communicating, delivering, and exchanging offerings that have value for customers and clients and thus interesting them in your services and/or products. Similarly, Franchise marketing is an activity to grow franchise. Pay-per-click advertisement, e-mail marketing, SEO trade shows, content marketing, commercials, etc. are part of the activities. When explicated more, it comes out to be of two types namely Operational Franchise Marketing and Franchise Development Marketing. In the former, there is an involvement of both franchisor and franchisee whereas in the latter only franchisor involves himself into the process of marketing. Franchise Marketing is indeed a challenging and difficult task. When it comes to franchise, the marketing becomes even more challenging because of some factors like the relationship between franchisor and franchisee, Inherited Franchises, and Shared Marketing Costs. However, Marketing is a critical aspect of any business. Here are some franchise marketing strategies:
1. Digital Marketing:
It’s high time for any businessman to choose digital marketing for it is the future of marketing in the business. Also, the upswing of technology has led to increased digitalization. Here are some worth considering points:
• Standard Quality Website:
Website is the source of information for the customers and clients. Basic to specific, all information is derived from the website only. This makes website, a key to boost the ranking of the franchise. The website should be qualitative in terms of design and content. Also, it should ensure the security as well. It should ensure brand consistency and should have a specific landing page for each franchise business location.
• Creating a Relatable and Qualitative Blog for Content Marketing:
Attracting, nurturing and remaining in touch with loyal customers is an important aspect of boosting the grade of your business and Blogging helps you do the same. Qualitative content impacts your business search results. It helps increasing the website trafficking as well. Blogging can help customers and clients get the requisite and relevant information they have been searching for. Also, content like guest posting can also be created which can bring new audiences for your brand. Once you understand the local nuances of the market, the content can accelerate your business with a considerable pace.
• The Play of Local SEO:
To skyrocket the rank of business, you should bring your franchise listing in front of your customer’s eye. The play of Local SEO helps your franchisee’s locations to display on the top, when someone searches it on Google. Using location keywords strategically throughout each franchise website and making your business name along with the address consistent across the internet through the platforms like Facebook, LinkedIn, Twitter, etc. can be helpful to reach the goals.
• Responding to Reviews:
You agree or not, It’s the fact that reviews are one of the most crucial ranking factors for franchises. The quickness of your response to the customer inquiries, compliments or complaints is an indicator of your commitment to the customers.
• Pay Per Click: Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. This internet model is a way of buying visits to your site. PPC helps grow your customer base and generate leads at low costs.
• Social Media Marketing: Social media is a powerful channel to reach your global audience and local markets easily. What you can do is have one major brand page having affiliate pages for each location, use Facebook’s Business Manager for Facebook and Instagram, and maintain access from main corporate account to all location accounts.
2. Trade Shows:
Trade show marketing refers to an exhibition where brands and companies demonstrate and showcase their new products and/or services. Setting up a business theatre where sales reps can give presentations about a company’s services and products, welcoming attendees at briefing zones and giving them a brief overview of the company to generate their interest in the brand and capturing the interest of attendees by offer fun booth activities like games, interactive kiosks, prizes, etc.. can be the effective strategies for trade show marketing.
3. Referral Marketing:
Referral Marketing is spreading a word or recommendations about brand’s products and/or services through the network of its existing customers. Asking for referrals from customers through newspapers and marketing materials, training employees to effectively market the referral program to each and every customer, and Joint venture referrals can be good referral marketing strategies.
4. Loyalty Programs:
Under this model of marketing, companies can offer rewards, perks, and incentives to customers to build their trust and inspire customer retention. In order to stand out in a saturated market, it’s an important tool for businesses today.
All in all, it’s important to find a balance between online and offline marketing strategies. Also, the best practices for franchise marketing involve the fine balance between franchisee and franchisor control. All of this becomes much easier when you consult Franchise Insider. Franchise Insider with its years of experience and dynamic team is always ready to assist you at every step on your way to make the grade in the business industry.
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