• Pretty Secrets

Pretty Secrets


PrettySecrets is a young, fun & aspirational brand for the new Indian woman that is confident, happy & stylish. It’s extensive range of bras, panties, nightwear, swim & work-out wear is aspirational yet reasonably priced.

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A segment leader online, the Brand retails at PrettySecrets.com along with online marketplaces such as Myntra, Jabong, Flipkart, etc.

Having raised multiple rounds of Private Equity investment from reputed investors including Orios VP, RB Investments Singapore, Indian Angel Network, India Quotient & Harvard Business School Alumni Angels India, the brand is committed to becoming the largest lingerie brand in India.

Why Pretty Secrets

PrettySecrets sees a considerable opportunity to leverage its brand position, product catalog, supply chain & customer understanding to create a unique store format with strong business fundamentals.

  • Target 30+ stores by December 2017, 300+ by 2019
  • Emphasis on a superior store experience owed to great customer service and customer loyalty programs
  • Small size format of 400-600 sq.ft. optimized for maximum sales per sq.ft.
  • Cluster based expansion plan so stores can benefit from brand level marketing that is geo-targeted
  • Ideal product mix stocking over 200+ styles across bras, panties, nightwear, swimwear & activewear.

Franchise Details:

Area Required: 400 to 600 sq ft

Franchise Fee: 2,50,000

Total Investment: 25 to 30 Lacs

Opportunities Available:

Pretty Secrets Franchise Opportunities are available in Pan India.


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