Baleno’s storey begins in Hong Kong in 1981, when the trademark “BALENO” was registered. The trademark “BALENO” was bought by Texwinca, a Hong Kong listed company [HKEx: 00321], in 1996, and Baleno Holdings Limited was formed as the holding company. Baleno quickly expanded its network across Asia thanks to excellent rebranding efforts and marketing strategies.
Baleno recognises that no single brand can meet the needs of all clients. Baleno smartly employs multi-brand tactics and its extensive apparel-retail knowledge to break into new areas. Baleno is a significant speciality retailer in Asia, having established a chain of direct operation stores and fostering partnerships with authorised dealers.