Duke, which was founded in 1966 in Ludhiana, is credited with inventing the T-shirt culture in India. The most popular t-shirt brand in India. With a revenue of Rs. 100 crores and a production facility of over 200,000 square feet in Ludhiana, the company produces over 32,00,000 garments for the domestic market every year. Duke has an unrivalled marketing network, with over 2500 multibranded outlets and over 100 unique stores spread across India's major cities. The company's primary future ambitions include entering the sportswear segment, expanding its retail network, and exploring new export markets. Duke is currently branching out into a variety of fields. T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories, and more are now available for Men, Women, and Children Kids. Duke continues to produce high-quality products at a reasonable price, earning devoted clients who will not accept anything less.