5 Tried & Tested Tips to Market your Franchise Business
January 5, 2019
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Struggling to get your Franchise Business reach out to the people?? Here are some Marketing Tips to get you started with your Franchise Business:
- Today the entire world has gone online, so why not make the best use of it? Statistics show that social media are indeed quite effective for brand recognition & lead generation.
- Run different advertisements, create community, join business groups to build up a network.
- Also, Search Engine Marketing will bring visibility to your business through organic search (SEO) or paid advertisements, this will increase your chances to reach out to your franchisees.
Brand’s Vision & Product/Service
- Getting right Brand recognition is crucial. Sell your dream to the people. Tell them a story that sells your brand’s mission & vision to them. Strategise according to your vision for the brand.
- Your product/service should be such that it should compel people to buy/use it, which eventually will bring the potential franchisees to you.
Testimonials & Reviews
- Testimonials are very important as the franchisees are providing the minimum investment, they need to trust your brand. Communication with the current franchisees will allow the prospective franchisees to know the system in depth. More the feedback, the better.
- Even your customers review plays a great role in this. Their reviews on Social Media , Google & other platforms can make a big difference. Your conversion rate increases where customer review is better.
- The largest single category of franchise sales takes place through referrals. Let your franchise business become word of mouth through your friends, family associates & other. Talk to people & present your business to them.
Organise Franchise Events or attend one. Visit exhibitions & shows to grow your network among people.
It’s a great platform to meet your potential franchisees face to face this way you can explain them your business with clarity & solve their queries on the spot.
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